To create an immersive gin experience inspired by small-scale Old World distilleries. Authentic remnants of the Art Nouveau movement were referenced in creating an entirely original brand typeface, Juniper Display. The concept of infusion directs the entire brand, from the herbs, flowers, and botanicals used in the gin's creation to subtle nods to Art Nouveau and the magic of the gin-drinking experience.
An entirely custom display typeface was conceptualized, drawn, and rendered to embody the intersection of Art Nouveau glory and botanical groundedness. To complement this, a cohesive label system was born, that highlights the conceptually complex nature of the infused dry gin. Each flavor is distinguished by a different accent color and botanical illustration that highlights the ingredients used in each bottle.
Typeface Design
Label System
Alcohol Packaging
Product Photography
Elegant
Exclusive
Entrancing
Juniper Display (handmade)
GT Alpina
Aviano Flare
Advanced Typography
Fall 2022
