To develop a premium tinned fish brand rooted in the heritage of the Baltic region. Personality and old-world charm are brought to life through a series of original illustrations, carefully crafted to reflect regional character and tradition. Every detail is considered to position the brand at a premium level, elevating the humble tin through storytelling, craftsmanship, and a distinctly Baltic sense of place.
Custom illustrations were developed from familial inheritances—stories, heirlooms, and visual fragments—reimagined to evoke charm and resonate with a wide audience. To support this, a bilingual typographic system was designed with clarity and elegance in mind, balancing simplicity with premium sensibility. The result is a visual language that feels both personal and elevated, grounding the brand in authenticity while ensuring broad appeal.
Packaging Design
Illustration
Logo Design
Product Photography
Social Media
Charming
Artistic
Boutique
Obviously Variable
Branding & Packaging
Spring 2023
